“Touch of Care”

People who are transgender, or gender non-conforming, come from all walks of life. Yet they are one of the most disadvantaged groups in society. Trans people routinely experience discrimination, harassment, and even violence because their gender identity or gender expression is different from their birth-assigned sex.

Vicks launched its #Touchofcare campaign in India with a challenge to redefine gender perspective. The campaign was created by Publicis Singapore, with the story told in the first person by an orphan Gayatri. It captures how Gauri, a transgender woman, cared for Gayatri amidst all odds.

The video is a beautiful brevity that touches millions of heart with a heartwarming touch that will surely make you cry.

Clink on the image to be redirected to the youtube video.



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